One of the promotional tools available to authors to market their books is a book signing, either to targeted audiences or the public at large. Sometimes these events are accompanied by readings of selected passages followed by question and answer sessions. At others they involve greeting potential buyers as they visit libraries or book stores where the author has received approval to display and sell his or her latest work. In the latter, the encounters with book enthusiasts may elicit brief discussions but no formal presentation.
Signings may involve nothing more than affixing a signature to the title page or book jacket or, at the discretion of the buyer, may include a short message or dedication personalized with the recipient’s name. In either scenario, the buyer weighs the potential benefit of owning a signed copy of any given work should it later become a best seller or the author gain literary recognition. And sometimes, it’s just nice to own a copy with the author’s signature.
Besides increasing readership, such signings can also be used to support specific organizations. As a proud graduate of Texas A&M University my writing has allowed me to give back to my alma mater in coordination with organizations that support fellow Aggies. The Texas Aggie Corps of Cadets Association graciously allowed me to participate in their annual “Rally to the Guidons” that brings together former Corps members to relive their days as a cadet, and the San Antonio A&M Club also hosted me at one of their weekly luncheons when Silver Taps was released.
Similar promotions are underway to promote Palo Duro. Though I don’t have exact dates yet, when I do, I’ll be posting them here and I hope to see you at one of these future functions.