The commonly heard expression “you can’t judge a book by its cover” is a metaphor, usually applied to people, that speaks to the judgments we make about individuals when we first meet or encounter them. We form broad brush opinions based upon their looks or actions in the moment without really knowing anything about them. We judge worth or value by outward appearance alone. However, if/when we really get to know that person, our preconceived notions may prove completely different from that which we imagined. But does the metaphor apply or hold true when we actually describe book covers?
Whether shopping online or at a bookstore, the first thing that is likely to draw our attention – before reading a synopsis or excerpt – is the book cover. We may have already narrowed our search for a good read by first looking for books written by specific authors or content that aligns with our reading preferences (romance, mystery, biography, war, history, etc.,) but the visual imagery on the jacket has an immediate impact on whether we pick up the book to examine it further.
Sometimes the image has little or no bearing on content. The design is simply a marketing tactic to make the book stand out amidst the multitude of available titles. Only the author and the publisher can decide whether this approach is appropriate, however, as a reader and a writer I believe there should be a connection between appearance and content.
Below are images of the jacket covers to my two books:
Silver Taps, my first book, is a personal memoir that pays homage to my father, a career Army officer, who served in World War II, Korea, and Vietnam. The image of the folded American flag and wooden box depicting a soldier saluting the fallen was taken from an actual photo taken during his memorial service.
Palo Duro, my most recent book, is a novel about westward expansion focusing on the Plains Indian wars at the turn of the 19th century. Central to the Indians way of life was the buffalo. It numbered in the millions before the herds were decimated as the result of deliberate U.S. government policy designed to force the tribes into subjugation and onto reservations. The image’s backdrop is a photo of Palo Duro Canyon that I took while doing research into this last stronghold of the Plains Indians, onto which is superimposed an artist’s conception of a buffalo hunt.
For anyone who has read either book, I’d appreciate your feedback on whether you think the images are representative of content. Even if you haven’t read them but you’re reading this blog, what are your thoughts on book jackets and their impact on book sales? Do they matter? Should they relate to content or characters in a book? Do they influence consumers? Whether you are an avid reader, a published author, or an aspiring writer your comments are important.