Every author appearance, reading, or book signing is unique, the setting and the venue determining the extent of interaction between the writer and his target audience. This past Saturday I was hosted by the Twig Bookshop at the Pearl in San Antonio for what they call a “Sit & Sign.”
For anyone unfamiliar with either the bookshop or the location, the Twig is an independent bookstore located in a fast growing community of businesses, boutique shops, outdoor venues, and restaurants at the old Pearl Brewery and San Antonio River Mission Reach that has been recognized nationally as a top culinary and cultural destination.
The Twig encourages new authors by providing an intimate setting to market new book releases to visitors and locals alike who specifically frequent the store or who drop in while enjoying the weekend Farmers Market.
It is an eclectic mix of individuals who walk through the door. Some are looking for specific authors, genres, and best-selling books, while others transit from the front to the rear entrance as a gateway to the activities outside (produce vendors, food trucks, live musicians, and more) or come inside to either cool off or warm up depending on the season. I met and spoke to people from as far away as upstate New York, Colorado, Oklahoma, Brownsville, Texas (which is far enough away to be in another state or country; Mexico is just across the border) and, of course, San Antonio.
It is a challenge to showcase your work among hundreds if not thousands of other titles while also competing against the flurry of activity that is ongoing all around you, but I’d gladly do it again. Sometimes it’s not just marketing and selling a few copies of your book that matters, but meeting and interacting with people. The Twig provides an opportunity for both.
Max L. Knight is the author of two books; Silver Taps, a personal memoir, and Palo Duro, a novel of westward expansion and the Southern Plains Indian Wars. Signed copies of both books are available at the Twig Bookshop, 306 Pearl Parkway, Suite 106, San Antonio, Texas 78215, (210) 826-6411.